Last Updated: 24 July 2019

Reveal is committed to protecting your privacy. We aim to provide trustworthy, industry-leading products and services so that you can focus on building meaningful connections. Our approach to privacy is to provide you with clear information about our data practices. That’s why we've tried to keep legal and technical jargon to a minimum.

Our website and app uses cookies to distinguish you from other users of our website or app. This helps us to provide you with a good experience when you browse our website or app and also allows us to improve our site. By continuing to browse the site, you are agreeing to our use of cookies.

This Cookie Policy explains what cookies are, what types of cookies are placed on your device when you visit our website or app and how we use them.

This Cookie Policy does not address how we deal with your personal information generally. To learn more about how we process your personal information, please see our Privacy Policy.

What are cookies?

A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer if you agree. Cookies contain information that is transferred to your computer's hard drive.


Other technologies such as web beacons (also calls pixel tags or clear gifs), tracking URLs or software development kits (SDKs) are used for similar purposes. Web beacons are tiny graphics files that contain a unique identifier that enable us to recognise when someone has visited our service or opened an e-mail that we have sent them. Tracking URLs are custom generated links that help us understand where the traffic to our webpages comes from. SDKs are small pieces of code included in apps, which function like cookies and web beacons.

For simplicity, we also refer to these technologies as “cookies” in this Cookie Policy.


By using our website or app we will use cookies which are placed directly on your device by us. Sometimes third-party cookies are placed on your device by our partners and service providers. For example, we use third-party cookies to measure user numbers on our website or app or to enable you to share content with others across social media platforms. Please note that we have no control over the use of these cookies.


Like most providers of online services, we use cookies to provide, secure and improve our services, including by remembering your preferences (such as language preferences) recognizing you when you visit our website or app and personalizing and tailoring ads to your interests. We also use cookies to have a better understanding of the way in which you use our website or app. To accomplish these purposes, we also may link information from cookies with other personal information we hold about you.


We use the following cookies:

Session and persistent cookies

There are session cookies and persistent cookies. Session cookies only last until you close your browser. We use session cookies for a variety of reasons, including to learn more about your use of our website or app during one single browser session and to help you to use our website or app more efficiently. Persistent cookies have a longer lifespan and aren't automatically deleted when you close your browser. These types of cookies are primarily used to help you quickly sign-in to our website or app again and for analytical purposes.

Cookie type Description
Essential cookies These cookies are strictly necessary to provide you with services available through our website or app, to operate our website or app, and to use some of its features, such as access to secure areas or make e-billing payments to us
Analytics cookies They allow us to recognise and count the number of visitors and to see how visitors move around our website or app when they are using it. This helps us to improve the way our website or app works, for example, by ensuring that users are finding what they are looking for easily.
Advertising cookies These cookies are used to make advertising messages more relevant to you. They perform functions like preventing the same ad from continuously reappearing, ensuring that ads are properly displayed for advertisers, selecting advertisements that are based on your interests and measuring the number of ads displayed and their performance, such as how many people clicked on a given ad.
Functionality cookies These are used to recognise you when you return to our website or app. This enables us to personalise our content for you, greet you by name and remember your preferences (for example, your choice of language or region).
Social networking cookies These cookies are used to enable you to share pages and content that you find interesting on our website or app through third-party social networking and other websites. These cookies may also be used for advertising purposes too, for example we will use this information to make the advertising displayed on our website or app more relevant to your interests. We may also share this information with third parties for this purpose.


Adobe Flash Player™ is an application for viewing and interacting with dynamic content using the Flash platform. Flash (and similar applications) use a technology akin to cookies to memorize parameters, preferences and uses of this content. However, Adobe Flash Player manages this information and your choices via an interface separate from that supplied by your browser.

If your terminal is likely to display content developed using the Flash platform, we suggest you access your Flash cookie management tools directly via


A range of Google cookies are used on our website or app. These are detailed below:


Some features of our website, app and some of our services rely on the use of GOOGLETM Maps API Cookies. Such cookies will be stored on your device. When browsing this website or app and using any part of our services relying on GOOGLETM Maps API cookies, you consent to the storage, collection of such cookies on your device and to the access, usage and sharing by Google of the data collected.

GOOGLETM manages the information and your choices pertaining to GOOGLETM Maps API Cookies via an interface separate from that supplied by your browser. For more information, please see

GOOGLETM Google Analytics

We use Google Analytics, which is a Google service that uses cookies and other data collection technologies to collect information about your use of the website, our app and services in order to report website and app trends. You can opt out of Google Analytics by visiting or by downloading the Google Analytics opt-out browser add-on at


There are several cookie management options available to you. Please note that changes you make to your cookie preferences may make browsing our website or app a less satisfying experience. In some cases, you may even find yourself unable to use all or part of our site. Please note that third parties (including, for example, advertising networks and providers of external services like web traffic analysis services) may also use cookies, over which we have no control. These cookies are likely to be analytical/performance cookies or targeting cookies

Browser and devices controls

Some web browsers provide settings that allow you to control or reject cookies or to alert you when a cookie is placed on your computer. The procedure for managing cookies is slightly different for each internet browser. You can check the specific steps in your particular browser help menu.

You also may be able to reset device identifiers by activating the appropriate setting on your mobile device. The procedure for managing device identifiers is slightly different for each device. You can check the specific steps in the help or settings menu of your particular device.

Interest-based advertising tools

You can opt out of seeing online interest-based advertising from participating companies through the Digital Advertising Alliance, the Interactive Digital Advertising Alliance or Appchoices (apps only).

Opting out does not mean you will not see advertising - it means you won’t see personalized advertising from the companies that participate in the opt-out programs. Also, if you delete cookies on your device after you opted out, you will need to opt-out again.


If you have questions about this Cookie Policy, here’s how you can reach us:

By email:

  • By post:
  • Privacy Officer
  • Reveal Dating Ltd
  • Kemp House
  • London EC1V 2NX